Very few NBA sponsors are looking to reach men exclusively as female viewership of big games is substantial. And B/R Utah on Sunday features a Skills Challenge presented by State Farm.Īt this year’s All-Star Game, one of the announcers will be female hoops legend Candace Parker.The “NBA on TNT American Express Road Show” takes place in downtown Salt Lake City on Thursday. State Farm is presenting All-Star Saturday Night, with the Kia All-Star Skill Challenge, the Starry 3-Point Contest and the AT&T Slam Dunk Contest.AT&T is presenting the second NBA HBCU Classic on Saturday.Carmax will present the 90-minute All-Star Tip-Off Show.O’Neal and the rest of the Inside the NBA cast - Kenny Smith, Charles Barkley, Ernie Johnson and Golden State Warriors player Draymond Green - will be host a simulcast of the game on TBS similar to ESPN’s NFL Monday Night Football “Manningcast.” In one activation, Shaquille O’Neal, the NBA legend who is now part of TNT’s Inside the NBA crew, will demonstrate AT&T’s 5G service from the arena floor. It’s a very sophisticated plan that we put together with many of our sponsors,” Diament said. Many of those live, in-person events get televised, he added. WBD is selling NBA All-Star inventory on cable, digital and streaming platforms, plus live events in Utah, where the game is being held. Jordan Brand is also sponsoring the Rising Stars game on Friday and Cartoon Network Special Edition: NBA All-Star Slam Dunk Contest on Sunday.ĭiament said WBD encourages advertisers to sponsor events across the weekend and across platforms. The first 30 minutes of the TNT telecast will also be streamed live on the Bleacher Report app. Jordan Brand will be the presenting sponsor of the pre-All Star Game draft during which team captains LeBron James and Giannis Antetokounmpo select their squads. That’s Jordan as in Michael Jordan, who played in a couple of All-Star games during his career as the GOAT of the NBA. One advertiser stepping up big time this year is Nike’s Jordan Brand.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |